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Beiersdorf’s Promotion To Celebrate Aquaphor’s 90 Years

Aquaphor has launched the #AquaphorIt contest for its 90th birthday.

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By: Marie Redding

Senior Editor, Rodman Media

Aquaphor is celebrating its 90th anniversary, with the new promotion – the #Aquaphorit contest. The brand is asking fans to share moments when the product has helped them.

By sharing an Aquaphor moment via a personal photo, contest entrants will have a chance to win an all-expense-paid trip to New York City along with VIP tickets to the brand’s 90th birthday celebration, taking place later this year.

To promote the contest, the brand is partnering with Lo Bosworth of The Lo Down, Big City Moms and Sassy Mama in LA, who will share their own uses of the product.

Erynn Keefe, Director of Marketing, Aquaphor at Beiersdorf, Inc. commented, “Our fans have been telling us for years of all of the diverse ways they use Aquaphor, so we’re thrilled to hear directly from them about how the product has made a difference in their day-to-day lives. Through our #AquaphorIt initiative, we’re commemorating Aquaphor’s heritage and versatility, as well as recognizing the advocacy that has existed among our fan base for nine decades.”

The call for entries will be open through from August 30th 2015.

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